I recently attended a large trade show in Florida. Hundreds of vendors, thousands of attendees, acres of floor space.
I was amazed at how powerful the simple business card was at this convention and how it has maintained its relevance in the world in the world of trade shows. etc. Most people had a stack of them in their pocket or briefcase. Very few scanned mine with their smart phone (even though mine was sporting a QR code!). Most people were happy to take a copy of one of mine.
You would think in a place like Orlando, in 2014, I would be laughed at for even thinking of having business cards with me!
Then the other day I found this very interesting story posted in the Wall Street Journal. As the author states “the only thing worse than handing over business cards is not having any to hand over.”
Here is a link that can help you navigate the VERY CONFUSING world of a very tiny piece of paper:
One door or six?
Post cards or announcements?
Variable Data or generic?
All in COLOR and ALL COOL AS AN ICE CUBE IN WINTER!
Here is one of the coolest and EFFECTIVE things you can use to introduce a new product or announce an offer. These 8.5″ x 5.5″ THICK cards (.0023″) are perforated to open with a big door or six windows… Look! Hidden message under the door(s) !
Since these are variable data cards you can even mix up the messages…or hide targeted and variable photos under the doors (great for an art opening or a CONTEST!). SICK (as my nephew says).
Very reasonable with the REACH of an orangutan!
Learn more! Email me. I am sitting here…waiting for your call….really…
It is time to learn about the foundation of a typical sheet of paper used in offset printing. Here is a quick study of paper, its coating and how it deals with ink. Matte through Gloss and even uncoated, this addresses the what and why of ink hold out…an important reality in the world of resolution and print clarity.
There is a ton of information on this image….click on the image to enlarge it. THEN read it..first to yourself and then to others. Read it aloud at dinner tonight or on the bus tomorrow. Most people will probably think you are a little odd but that is because most won’t know ANY of this stuff. Soon their fear will turn into fascination. But before you get TOO ahead of yourself, please familiarize yourself with the posting on this blog at this link as that post goes hand in hand with this post! CLICK HERE
Here is a page from Sappi that describes a few more of these details.
Have fun! Call if you have any questions!
How often have you wished you knew how to make stuff out of cardboard? If you are like me, these thoughts haunt you deep into the night.
The other day I saw a post on MASHABLE and could not help but re posting it here. I actually copied it from their post to my post so it would not go away.
It uses paper…one of our favorite elements…and imagination…another favorite element. Make one and send me photos!
Here you go!
Lifestyle DIY: Create Your Own Cardboard Laptop Stand
October 13, 2012 by Jeremy Cabalona
This easy-to-create do-it-yourself (DIY) laptop stand will add some extra height to your screen, improve your computing posture and save you money. Building your own cardboard stand is simple.
Download, print and cut out this template sheet. Next, trace the designs onto some cardboard. Once you’ve cut out your pieces, assemble them as shown to create your own stand.
Once assembled, you’re ready to decorate your laptop stand any way you’d like. Send us your completed project photos using the photo widget below – we may even share it to our Pinterest boards. We can’t wait to see what you come up with!
Do you need a paper that is resistant to water, peach juice, coffee, milk, rain, sweat, tea, watermelon, mud, ketchup, snow, tears, soap and many other liquids? Click on this animated GIF presentation to learn more!
I know…I have talked about Ultra Green before and am committed to torturing it as often as possible. Today it’s a spilled coffee test (click here to see how I fed my horse on this stuff this past summer).
Be so happy that this sort of product is available…next test: I am going to put some Ultra Green under water for a MONTH! I will be dunking it in the Gunnison River and will report back!
WINNER! WE HAVE A WINNER!
Think you know? Email me at firstname.lastname@example.org and tell me what you think! You are SO SMART! You MIGHT win a cool prize! When we award the prize I will post the correct answer in this blob post. Careful! The correct answer may also give away your AGE!
WINNER! WE HAVE A WINNER!
Donna M has won the contest and a copy of THIS book:
The correct answer is a BURNISHER (from Letraset).
You see…back in the OLD DAYS (1980′s), just after MOLTEN LEAD and before DIGITAL, letters (for lay out) were transferred from a sheet of plastic to paper. This tool was the burnisher used for this sort of thing…it was made by Letraset (as were the sheets of letters). To learn more about this historic technology, visit this site: http://en.wikipedia.org/wiki/Letraset
or this site: http://www.letraset.com/
Fresh off one of our Heidelbers!
A very nice book:
This is a book by Jeff Burch and Don Paulson and features beautiful images from the Uncompahgre (un . come . PA . gray) region and features the many peaks that are in the headwaters of the Uncompahgre River and all around Ouray, Colorado. Many of these images are labeled and there are many great stories in the book that explain the origins of these peaks’ names.
Typical labeled page. There are ten crossover pages similar to this with accurate labels of the peaks in each vista!
The book is a 52 page, landscape, 11″ x 8.5″ perfect bound limited edition. The cover features our soft touch aqueous finish. The entire book is printed at Stochastic 18 Micron V-2 (375 linescreen) on our Heidleberg 8 color perfecting press. The book is printed on our (award winning) House matte paper stock and the interior pages each have a flood aqueous coating.
Learn more about the book at Jeff’s web site, where you can also purchase your own copy!
One of many images featured in the work.