Tag Archives: sustainability

Quick Quiz Question 003




Q: How many resources are saved each month through CPC’s paper recycling program?

A: TONS and TONS.  Read more…

We recycle on average about 90 tons of pre consumer paper waste per month.  For each ton of paper that we recycle, we save an average of 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water.

So…on a monthly basis, we save about 1,530 trees, 34,200 gallons of oil, 120 cubic yards of landfill space, 360,000 kilowatts of energy, and 630,000 gallons of water.


Source: http://www.recyclespot.org/faqs.asp


Quick Quiz Question 002




Q: How many homes can be powered with the same amount of energy used by the average data center?

A: 25,000 (as in Twenty Five THOUSAND)*

Very often people make the mistake of thinking an on line magazine or catalog is somehow “greener” than a printed version.  They don’t stop to consider the whole picture…including the tremendous amount of electrical energy used to power the many data centers that not only constantly store this information but also transfer it to the end user.

Indeed, the volume of data being created and stored (yes…I know…including this blog!) on “web server farms” is staggering.  By the end of 2011 the US Dept of Energy estimates that the total amount of energy consumed in these server farms in the US will be over 106 BILLION kWh.  That is up from 61 kWh in 2006.  By contrast, the average home in the US uses about 18,000 kWh per year.

Now…obviously not all that energy is used for on line magazine and catalog storage but it is important to think through sustainable ideas before committing to a marketing plan.

* SOURCE: McKinsey & Company

Quick Quiz Question 001

How many tons of paper does CPC recycle every month?

Q: How many tons of paper does CPC recycle every month?

A: 90 Tons of paper are recycled at CPC each month.

This is paper that is trimmed from our bindery department, make ready paper, office paper…in fact just about every scrap is baled and recycled in the tissue industry.

Visit this blog post to learn more about our recycling efforts

Yoga Therapy Book by Karen Church

Karen Church has a new book.  It is actually the second edition of “Therapeutic Yoga” and she printed it here at CPC. Having now read much of it, the book has caused me to become more aware of  importance of stretching and moving around.  I spend way too much time at this keyboard and, as I get older, I don’t feel as limber as before!  This authoritative book covers anatomy, relaxation, posture and has many great photos and illustrations and has given me some incentive and insights into the importance of my “hinges”.

This 106 page full color book is beautifully illustrated and was printed on our house stock: 10% recycled content, made in the USA.  Wire-O bound for ease of use and has a nice satin finish on its cover stock.  It measures 7.75″ x 9.75″.  As shown here on the left, there are many, many similar images and drawings included to explain the details of these important exercises.

Order one on line here and give it to a friend or loved one.  In fact, order two and keep one for yourself!

Mohawk Options could be a great paper option for you!

Know More Right Now

About Mohawk Options

Mohawk Papers have been around for a long, long time. Many have enjoyed projects printed on their products and one of those products is their OPTIONS line.

Here are a just a FEW things you will like about this great paper:

It is available in MANY lines…from a 100% PC White to “natural” finishes.

  1. ALL of the Options papers are VERY, VERY green.
  2. Options LOOKS like a very high end uncoated finish but it PRINTS like a coated stock. In other words, we can use our highest line screens on this paper and it still has ink hold out that allows the ink to stay on the SURFACE and not soak in. This Mohawk finish is known as
  3. Inxwell and it truly performs great with inks!
  4. It is available to run on our TRADITIONAL offset presses and our DIGITAL offset press.
  5. We are getting GREAT prices on it so you can test out a boutique look sheet at nearly house sheet prices.
  6. Options is available (in certain lines) immediately…no waiting for delivery.
  7. It is available in text and cover weights.
  8. It is available in smooth and velum finishes.

I have swatch books and printed samples I can send you…just send me an email at DRickman@ColoradoPrinting.com and off they go!

Here is Mohawk’s web site for you to explore: http://www.mohawkpaper.com/paper/paper-brand-name

Have a question or need me to research something? Then please email me at DRickman@ColoradoPrinting.com or call me at 970-250-6749 and I will get back to you!

Ink Jet v Laser v Offset Printing

Think your office ink jet printer is cost effective?  Think again!

The other day I was talking on the phone to my sister in law who told me she was out buying ink jet cartridges…again…for her home ink jet printer.  Everyone talks about this situation:  you buy a reasonably priced printer and then you go broke buying ink cartridges!  Refilling them can be a pain in the neck and is not for the mechanically challenged.  And, even when all the planets line up, you STILL have an inkjet quality product…fine for a memo but not very impressive as a viable method for presenting your product to the market place.

So, I decided to do a little on-line research to determine the economics of printing on ink jet vs. laser and then contrasting that to offset based printing.

Here is what I found out:


Figuring out a benchmark cost of this sort of printing is nearly impossible! There a seemingly infinite combination of printer models, cartridges, papers, energy use, etc. that need to be considered.   All of these are reviewed by tons of web sites with plenty of “editor choice” awards in any category you can imagine.  Generally speaking,  after hours of research, I found that ink jet printing is just about the most expensive you can find…and, unless you are printing your own photographs..the quality level for brochure and sales sheets is poor (as most people don’t trim edges very well, won’t bleed off the edge and can’t fold very precisely).  (Color) Laser copies are a little more economical than ink jet printing but still can not produce the quality of offset technology.


From what I found, both ink jet and color laser costs are always higher than printing the same project via our W2P store.   My test project was a quantity of 100 sales sheets on 8.5″ x 11″ coated text weight paper, full color on both sides, full bleeds.  With that as a “standard”, ink jet printing is ridiculously expensive and laser printing is not far behind.  The only true economy in using those tools for print communication would be using them for letters, quick memos, spread sheets, mail merge “form letters”, short run (internal) reports and other low volume work that is not intended for marketing or distribution.  High end ink jet printing is also very good for short run photo and art work reproduction intended for reselling (photographers print out their own photos with this technology on higher end laser printers with very high end ink and papers).


There was a common denominator in every on line blog and site review I studied:  the QUALITY issue continued to surface.  This concern presented itself on many levels:

1) Ink Jet color, consistency and registration varied wildly from manufacturer to manufacturer and from model to model.  There are $45 “throw away” units that can’t possibly compare to the $500 units…but even in those catagories quality issues erupted…from paper jams to curling paper issues to poor color saturation.

2) Color laser printing is still a TONER based technology…that means your images are made up of pools of melted plastic powders (toner) on paper…not a good idea if you want to present a quality image!   Indeed, I never read a single review that recommended laser technology for photographic reproduction.

3) This is probably the most important observation of the study: Office and home office based ink jet printers and laser printers lull people into thinking they can “cut out the middle man” and design and print their own brochures.  It’s true that the can actually do this but it introduces probably the most EXPENSIVE mistake in the study.

Here is what I mean: Often these desk top tools and solutions  introduce Microsoft Publisher or, worse, MS Word as the software of choice for producing these projects.  People with no design skills or training attempt to compete in their market by “mastering” these entry level products to design and launch their marketing  ideas.  The problem is that these tools are not professional grade and the brochure’s creator usually has limited or little or no NO design talent or experience.  Armed with this  and with all good intentions they crank out a piece that looks like this:


This is a scan I made of a real estate flyer that I picked up in Colorado.  The agent is trying to sell a house worth $335,000.   I know the real estate market is tough right now but I have seen sales sheets marketing items that sell for $14 that have much better design and print elements than this.  AND THAT IS MY POINT! The true expense in this sales sheet, BEYOND the “cost” of ink jet printing, is that the piece is embarrassingly designed and then printed “on the cheap”…with paper and ink from Sam’s Club.   Plus the images were taken by an amateur with a point and shoot camera.  Then they designed it in Word…the text has every word beginning with a capital letter…and, of course, it is all in BOLD.  It fails miserably as a sales tool…and THAT is where this path ended for me.  What good is any of this if the final printed product is not noticed, not read, not selling anything and is thrown out?  (NOTE: I blurred the heck out of this scanned image and changed some things around to keep this as discrete as possible).

Now, here is the same type of marketing piece that was photographed, designed and printed professionally:


Clean lines, impressive images, well thought out, elegant and printed professionally on a $250,000 digital offset press.  The printing price is comparable to what you get from Kinko’s or your ink jet printer…but the quality difference is a much higher league (does anyone really believe that a $49.99 Epson ink jet printer from Best Buy can compete with this sort of product)?

Regardless of the cost of the print job that comes from your home/office ink jet printer or color laser printer, in the end, you still have a something that will always look like you printed it yourself.

And that is the real cost of ink jet printing.

My customers are starting to use paper made of STONE

Why this hot new product is here at the right time.

We are now printing on paper made of STONE!

It’s TRUE! This “paper” is a new product that is tough as nails, is water resistant, is tear resistant and we are are finding that our clients are discovering many uses for this sort of material. It is actually made from limestone dust and resin…and is marketed as being “tree free” (which is true…NO trees are used to manufacture this…and very little water, if any).

Here are some creative ideas for its use:

  • Business cards (for extreme conditions…mud, snow, rain, gardening, construction, fabricating, etc)
    NOTE: we actually offer this as an option in our Web2Print storefront.
  • “Waterproof” magazines (I saw one that was printed for use at a spa pool. Read it underwater, if you like!)
  • Maps (fishing maps, ATV routes, trail maps, etc)
  • Menus (just wipe off that ketchup and it is as good as new!)
  • Plus Cover magazine and catalog covers (yes, we can inkjet on it for mailing)
  • Cool vibe post cards (they are very tear resistant…great insurance for getting them through the USPS system)

Here are a few more of its features:

  • It prints just like any coated or uncoated stock…in fact, it has a luxurious, almost velvet surface and feel to it.
  • It is very white and takes standard inks perfectly (including our 250 line screen…very sharp).
  • It is very opaque.
  • It can be stitched as a cover on a catalog and can also be perfect bound.
  • You can flood coat it…recommended on pieces that have heavy ink coverage!
  • Die cutting and gluing are not a problem.
  • It recycles as a PLASTIC, not a paper.
  • It does NOT need “hard dry inks”. We use our standard inks that dry in a normal amount of time.
  • It is much less expensive than other synthetic papers that require hard dry inks AND weeks of drying time.

The product is called “Ultra Green Film” and it is available in these formats:

  • 12 x 18 (For use on our digital offset press)
  • 28 x 40 (For use on our Heidelberg offset presses)

..and it comes in five thicknesses:

  • 5.5 Mil
  • 8 Mil
  • 12 Mil
  • 16 Mil*
  • 20 Mil

* We stock the 12 x 18, 16 Mil for use on the Digital Press.

SO YOU KNOW, we also carry these new and cool substrates for our digital offset press:

  • Low Peel/Repositional Vinyl: 4 Mil: Wall graphics, window signage, calendars, promotional information
  • Window Cling Vinyl: 8 Mil: Interior mounted decals, window signage, display cases
  • Rigid Vinyl: 10 Mil: good for indoor signs, point of purchase displays, wire-o book covers
  • Ultra Synthetic Paper: 4, 6, 8, 10, 12, 14 and 20 Mil: Plant tags, Menus, etc
  • ..and MANY other long and short run substrate solutions for your marketing needs!

Questions? Please email me at DRickman @ ColoradoPrinting.com or call me at 970-250-6749

Matures most interested in going green

Study: Matures most interested in going green

April, 2009

Here is an interesting article I found. See the link at the bottom of this page.

Green may be a big buzzword on the news and in watercooler conversations, but a new study from Generate Insight consumers may be talking about going green but only a few are actually taking action. Researchers found that Mature consumers (age 55+) are actually most likely to ‘always recycle’.

by Kristina Knight

The study found that more than 89% of Mature consumers always recycle followed by 69% of Gen X consumers (age 26-40) and 67% of Boomers (age 41-55). Surprisingly Millenials (age 17-25) are least likely to recycle at 58%, even though they are the most likely generation to have always heard about green issues. Mature consumers are also more likely to pay more for eco-friendly packaging (44%) and to be influenced by the eco-impact of packaging (75%).

Consumers find the most eco-friendly packaging to be glass containers, aluminum cans, bulk products and recycled packaging. The least eco-friendly packages were believed to be anything ‘single-serve’, most toy packaging, hard-plastic bottles and plastic foam.

How can brands promote their eco-friendliness in the best ways?

The study suggests beginning and continuing two-way social dialogues online in the form of social networking profiles, focusing information on the environmental attributes of a product, offering coupons for ‘green goods’ and cross-promoting green campaigns.

Other interesting findings:

• Less than half of Millenials believe they can make a difference with green initiatives
• 71% of teens report they would choose less expensive products over products/brands who ‘give back’ to the environment
• Millenials believe green products require too much effort or are not convenient

Source: http://www.bizreport.com/2009/05/study_matures_most_interested_in_going_green.html

Questions? Please email me at DRickman @ ColoradoPrinting.com or call me at 970-250-6749